The Design of E-Commerce System to Increase Sales Productivity of Home Industry in Indonesia

Nadiyasari Agitha - University of Mataram, Mataram, Indonesia
Ario Husodo - University of Mataram, Mataram, Indonesia
Royana Afwani - University of Mataram, Mataram, Indonesia
Faishal Al Anshary - Telkom University, Bandung, Indonesia

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The household industry is the foundation of the existing home industry in Indonesia. It is categorized as a type of Small and Medium Enterprises (MSMEs) that significantly influence the Gross Domestic Product (GDP) ratio by up to approximately 10%. Since the pandemic of Covid-19, the home industry has increasingly stretched, especially in culinary and home craft products. The internet is one of the efforts to increase household industry sales. The household industry needs e-commerce to be a container for marketing its products. In this paper, we design an e-commerce system to support the sales productivity of the household industry in Indonesia. This study's e-commerce system or application is developed through some crucial stages. The stages are analysis through a questionnaire that represents needs in the field, selection of business models, namely B2B models with Virtual Storefront, marketplace concentrators, and lastly, Information Broker. Our infrastructure is determined for e-commerce development, and then strategy analysis is done using portfolio analysis, SWOT analysis, and competitor analysis. Based on the proposed strategy, we made a prototype as a designed e-commerce system that can increase sales for household businesses in cities in Indonesia. Important features in our proposed e-commerce system can accommodate many sellers or the household industry to establish relationships with many buyers based on geographical location, product search features based on closest positions or by city, and product categorization by familiar categories with household products. 


E-Commerce System; Business Model; Household Industry; Prototype System

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