Literature Reviews of RBV and KBV Theories Reimagined - A Technological Approach Using Text Analysis and Power BI Visualization

Ikhwan Arief - Universitas Andalas, Padang, West Sumatra, Indonesia
Alizar Hasan - Universitas Andalas, Padang, West Sumatra, Indonesia
Nilda Putri - Universitas Andalas, Padang, West Sumatra, Indonesia
Hafiz Rahman - Universitas Andalas, Padang, West Sumatra, Indonesia

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Over the years, the Resource-Based View (RBV) and Knowledge-Based View (KBV) have solidified their roles as pivotal paradigms in strategic management literature. With an emphasis on Small and Medium Enterprises (SMEs), this study uses text analysis and Microsoft Power BI to explore these concepts innovatively. The study implements a systematic literature review, extracting data from Scopus, Web of Science, and DOAJ databases to assemble a comprehensive literature corpus. The methodology incorporates text analysis to draw out key themes, relationships, and trends, and these are subsequently visualized using Power BI to create an engaging, interactive representation of data. Components like word clouds, co-occurrence networks, and trend lines are generated, while Power BI's dynamic filtering and drill-down functionalities facilitate thorough data investigation. The results display significant overlap between RBV and KBV, denoting possible integration junctures for these theories within the domain of strategic management. Additionally, the study underscores the relevance of these insights for SMEs, emphasizing the part played by unique resources, encompassing knowledge assets, in catalyzing innovation and fostering a competitive edge. The study concludes by recognizing the significant theoretical and practical implications of integrating text analysis and Power BI in conducting literature reviews. This methodology bolsters our understanding of RBV and KBV, offering small and medium-sized enterprises a beneficial instrument to traverse these intricate theories. The study suggests that future research could broaden the application of this methodological approach to encompass other strategic management theories.


text analysis; data visualization; competitive advantage; strategic management; innovation

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