Utilization of Business Analytics by SMEs In Halal Supply Chain Management Transactions

Suziyanti Marjudi - Universiti Tun Hussein Onn Malaysia, Parit Raja, Batu Pahat, Johor, Malaysia
Roziyani Setik - Universiti Selangor, Bestari Jaya, Selangor, Malaysia
Raja Mohd Tariqi Raja Lope Ahmad - Universiti Selangor, Bestari Jaya, Selangor, Malaysia
Wan Azlan Wan Hassan - Universiti Selangor, Bestari Jaya, Selangor, Malaysia
Aza Azlina Md Kassim - Management & Science University, Shah Alam, Selangor, Malaysia

Citation Format:

DOI: http://dx.doi.org/10.30630/joiv.7.2.1308


Halal supply chain management has transformed beyond food and beverage certification. However, extant literature shows that Halal transaction management still has much to improve in terms of transaction permissibility, with the main gap in understanding Halal businesses and their transactions limited to a system that separately defines e-commerce and financial technology data into its IT business environment. This study aims to demonstrate the usefulness of managing Halal transactions and its permissibility analysis through a proposed Halal Supply Chain Management Transactions (HSCMT) model and prototype by applying a business analytic approach to integrate both e-commerce and financial technology data. The study uses literature analysis to ensure the correct structure of the integrated datasets, before modeling the transaction's permissibility and prototyping its analytics into decision-making analytics. The developed HSCMT prototype uses a payment gateway that can be embedded into a Halal SME owners' e-commerce site. This creates a holistic Halal Financial technology (FinTech) transaction permissibility dashboard, increasing the effectiveness of HSCMT for Malaysia Halal SME Owners (MHSO) by an average usability score of 83.67%. Results also indicate that the key basic mechanisms to verify transactional permissibility are the source of the transaction, the use of the transaction, transaction flow, and transaction agreement. Furthermore, its mechanisms must be mapped onto a submodule post-transformation and modeling of the transaction dataset. Further improvements in multisource data points can be further considered, as this research only focuses on local data points from one payment gateway service. This is due to restrictions in data policy when involving overseas supply chain and transaction documentation. This research utilizes available data in business through data management, optimization, mining, and visualization to measure performance and drive a company's growth. The competency of business analytics can be beneficial to Halal SMEs players because it can provide them with insights into the permissibility decision-making process.


Halal transaction; Halal Supply Chain Management; Business Analytics; Small Medium Enterprise(SME); Halal FinTech

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