The Impact of Search Engine Optimization on The Visibility of Research Paper and Citations

Asim Shahzad, Nazri Mohd Nawi, Norhamreeza Abd Hamid, Sundas Naqeeb Khan, Muhammad Aamir, Arif Ullah, Salfarina Abdullah


The initial criteria for evaluating a researcher's output is the number of papers published. Furthermore, for the measurement of author's research quality, the number of citations is significant.  Typically, citations are directly linked with the visibility of a research paper. Many researches had shown that the visibility of a research paper can be improved further by using the search engine optimization techniques. In addition, some research already proved that the visibility of an article could improve the citation results. In this article, we analysed the impact of search engine optimization techniques that can improve the visibility of a research paper. Furthermore, this paper also proposing some strategies that can help and making the research publication visible to a large number of users. 


H-Index; research impact; search engine optimization; citations; research marketing; research visibility.

Full Text:



Fooladi, Masood, et al. "Does criticisms overcome the praises of journal impact factor?." arXiv preprint arXiv:1305.0379 (2013).

Martínez, M. A., et al. "H-Classics: characterizing the concept of citation classics through H-index." Scientometrics 98.3 (2014): 1971-1983.

Garfield, Eugene, and Robert King Merton. Citation indexing: Its theory and application in science, technology, and humanities. Vol. 8. New York: Wiley, 1979.

Shotton, David. "Open citations." Nature 502.7471 (2013): 295-297.

Priem, Jason. "Scholarship: Beyond the paper." Nature 495.7442 (2013): 437-440.

Usher, Alex, and Massimo Savino. "A global survey of university ranking and league tables." Higher Education in Europe 32.1 (2007): 5-15.

Taylor, Paul, and Richard Braddock. "International university ranking systems and the idea of university excellence." Journal of Higher Education Policy and Management 29.3 (2007): 245-260.

Hardy, Rachel, et al. "Open access citation information." (2005).

Ertürk, Korhan Levent, and Gökhan Şengül. "Self Archiving in Atılım University." E-Science and Information Management (2012): 79-86.

Dalton, Michelle. "A dissemination divide? The factors that influence the journal selection decision of Library & Information Studies (LIS) researchers and practitioners." Library and Information Research 37.115 (2013): 33-57.

Egghe, Leo, Raf Guns, and Ronald Rousseau. "Measuring co-authors’ contribution to an article’s visibility." Scientometrics 95.1 (2013): 55-67.

Jayaprakash, K., A. Rekha, and S. Rajendiran. "Open Access Journals–A Study." IOSR Journal Of Humanities And Social Science 8 (2013): 07-09.

McCabe, Mark J., and Christopher M. Snyder. "Does online availability increase citations? Theory and evidence from a panel of economics and business journals." Review of Economics and Statistics 97.1 (2015): 144-165.

Lawrence, Steve. "Free online availability substantially increases a paper's impact." Nature 411.6837 (2001): 521.

Kurtz, Michael J., et al. "The effect of use and access on citations." Information Processing & Management 41.6 (2005): 1395-1402.

Ivanović, Mirjana, et al. "Computer Science and Information Systems: Publishing an international Open Access journal in a developing country." (2013).

Koulouris, Alexandros, et al. "Institutional repository policies: best practices for encouraging self-archiving." Procedia-Social and Behavioral Sciences 73 (2013): 769-776.

Miguel, Sandra, Zaida Chinchilla‐Rodriguez, and Félix de Moya Anegón. "Open access and Scopus: A new approach to scientific visibility from the standpoint of access." Journal of the Association for Information Science and Technology 62.6 (2011): 1130-1145.

Patel, Vanash M., et al. "Enhancing the h index for the objective assessment of healthcare researcher performance and impact." Journal of the Royal Society of Medicine 106.1 (2013): 19-29.

Rotich, Daniel C., and Joseph J. Musakali. "Publish or perish: remaining academically relevant and visible in the global academic scene through scholarly publishing." Conference and Programme Chairs. 2013.

Norman, Emma R. "Maximizing journal article citation online: readers, robots, and research visibility." Politics & Policy 40.1 (2012): 1-12.

Tate, Joanna. An evaluation of SOAS Research Online, the Institutional Repository of the School of Oriental and African Studies. Diss. City University, 2010.

Pfirman, S., et al. "Maximizing Productivity and Recognition, Part 1: Publication, Citation, and Impact." (2007).

Tripathy, J. P. et al. “Ten Tips to Improve the Visibility and Dissemination of Research for Policy Makers and Practitioners.” Public Health Action 7.1 (2017): 10–14. PMC. Web. 10 Oct. 2017.

Zhang, Sonya, and Neal Cabage. "Search Engine Optimization: Comparison of Link Building and Social Sharing." Journal of Computer Information Systems 57.2 (2017): 148-159.

Baye, Michael R., Babur De los Santos, and Matthijs R. Wildenbeest. "Search engine optimization: what drives organic traffic to retail sites?." Journal of Economics & Management Strategy 25.1 (2016): 6-31.

Ale Ebrahim, Nader, et al. "Effective strategies for increasing citation frequency." (2013).

Zhao, Chunshui, Jun Yan, and Ning Liu. "Improve Web Search Ranking by Co-Ranking SVM." Natural Computation, 2008. ICNC'08. Fourth International Conference on. Vol. 2. IEEE, 2008.

Zhang, Sonya, and Neal Cabage. "Search Engine Optimization: Comparison of Link Building and Social Sharing." Journal of Computer Information Systems 57.2 (2017): 148-159.

Bong, Yiibonn, and Nader Ale Ebrahim. "Increasing Visibility and Enhancing Impact of Research." (2017).

Milne, David, and Ian H. Witten. "An open-source toolkit for mining Wikipedia." Artificial Intelligence 194 (2013): 222-239.

Salager-Meyer, Françoise. "Writing and publishing in peripheral scholarly journals: How to enhance the global influence of multilingual scholars?." Journal of English for Academic Purposes 13 (2014): 78-82.

Leonardi, Paul M. "Social media, knowledge sharing, and innovation: Toward a theory of communication visibility." Information systems research 25.4 (2014): 796-816.

Lateef, A., A. T. J. Ogunkunle, and G. O. Adigun. "Google scholar citation in retrospect: Visibility and contributions of African scholars." COLLNET Journal of Scientometrics and Information Management 10.2 (2016): 219-236.


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

JOIV : International Journal on Informatics Visualization
Published by Information Technology Department
Politeknik Negeri Padang, Indonesia

© JOIV - ISSN : 2549-9610 | e-ISSN : 2549-9904 

Phone : +62-82386434344
Email  :

Creative Commons License is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats